Vintage 415 came to MM to create a Rat Pack-inspired brand for their night club in San Francisco’s Tenderloin district.  Referencing the history of the famous but now defunct Ambassador Hotel of Los Angeles, we created an aesthetic that was mindful of its history but also contemporary.  We also created a custom wallpaper that translated the brand into the physical space, as well as the bar’s signature match boxes and various collateral elements.

• Published in Logolounge Volume 6.