Located in a restored 19th century building, B is part of Oakland’s historic neighborhood revival. Offering fresh healthy foods and supporting local farmers, B restaurant came to MM-sf to create an identity that reflected their menu & philosophy. We wanted the B identity to combine the neighborhood’s historic integrity with a contemporary look and feel.  Furthermore, we introduced an earth-tone color palate to symbolize B’s sustainable approach to their craft. Our solution is one of elegance, comfort with a touch of earth.