Swallowtail Interiors is a San Francisco hallmark, and its owner Sheri Sheridan in our opinion was one of the creators an aesthetic that is now ubiquitous. Her clean, white mid-century approach combined with a talent for finding slightly spooky ephemera create a unique look.  For her collateral we wanted to convey this design approach without being too historic and or masculine. The goal was to have a delicate edge.

• Published in Logolounge Master Library Series, Animals & Mythology.