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CONCRETEWORKS
Oakland, CA
Form & Function at the Craft of Concrete

Concreteworks is a design firm specializing in the craft of concrete. We distilled the brand elements down to the 3 key elements that make-up concrete as a material; Earth + Water + Air. The fourth element is the abstract hand which symbolizes design and illustrates concreteworks’ process and solution…

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TERRIBLY CLEVER – IDENTITY
San Francisco, Ca
Distilled Innovation

The Terribly Clever guys are a force to be reckoned with. They cornered the market on iPhone applications for large universities, figuring out how to take a titanic amount of data and push into the pockets of students. The essence of this brand was Distilled Innovation, and our exploration process…

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THE PRESERVE
Baja Sur, MX
Untouched Luxury

The Preserve at La Ballena is truly an undiscovered expanse of Western Pacific land. History has proved to us that Native Indians, most likely the Guaycuras or the Cochimies, ventured into what is now The Preserve. With 13,000 pristine acres of semi-arid desert, lush valleys, mesas and 2 miles of virgin beaches…

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PAUL MENGHETTI INTERIORS
San Francisco, CA
Branding a World of Interiors

Paul came to MM-sf to create his visual identity. Menghetti’s interiors are inspired by many different cultures around the globe. Paul himself, travelled and lived all over the world at a young age which assisted in shaping his vision and understanding of design. We wanted to bring this rich language of travel…

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B – RESTAURANT
San Francisco, CA
Branding for New Oakland Restaurant

Located in a restored 19th century building, B is part of Oakland’s historic neighborhood revival. Offering fresh healthy foods and supporting local farmers, B restaurant came to MM-sf to create an identity that reflected their menu & philosophy. We wanted the B identity to combine the neighborhood’s historic integrity…

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DISFIGURE
San Francisco, CA
Creation Through Destruction

Disfigure is a San Francisco boutique interior design firm that specializes in taking things of old (usually from the Baroque period), breaking them apart, and reassembling them in some unique and beautiful way. It seemed appropriate to us to create an identity system that is built on these same principles…

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AMBASSADOR
San Francisco, CA
Vintage Vegas Comes to San Francisco

Vintage 415 came to MM to create a Rat Pack-inspired brand for their night club in San Francisco’s Tenderloin district. Referencing the history of the famous but now defunct Ambassador Hotel of Los Angeles, we created an aesthetic that was mindful of its history but also contemporary…

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BAR JOHHNY
San Francisco, CA
The Line Between Punk and Madison Avenue

Bar Johnny is a bar/restaurant on Polk Street in San Francisco. The concept the client was looking to execute was the place where punk meets 1960′s Madison Avenue. Our exploration consisted of copy machines, found typography & wheat pasting, in contrast with businessman ephemera and flourish wallpaper…

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THOMAS & STAR
San Francisco, Ca
Patenting Invention

The Thomas & Star company was in the business of creating and acquiring patents for electronic products. This identity was created in the company’s early phases, when attracting investors and presenting a polished appearance were most important. Besides professionalism and sophistication…

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SWAPTREE
Boston, MA
Swapping is the New Recycling

Swaptree is an internet-based service that leverages a proprietary trading technology to enable users to swap books, CDs, DVDs and video games for free. Swaptree came to MM-sf to develop their brand and to bring consistency and discipline to its corporate communications. We created a holistic system…

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SWALLOWTAIL INTERIORS
San Francisco, CA
Mid Century Edge

Swallowtail Interiors is a San Francisco hallmark, and its owner Sheri Sheridan in our opinion was one of the creators an aesthetic that is now ubiquitous. Her clean, white mid-century approach combined with a talent for finding slightly spooky ephemera create a unique look. For her collateral…

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AVENTINE
San Francisco, CA
Barbary Coast, San Francisco

Vintage 415 came to us with a truly unique and historic piece of San Francisco; the Barbary Coast. This restaurant/bar resides in an original 19th century building complete with authentic coal pits and chaseways that lead underground throughout the city. Their idea was to celebrate this era in a contemporary way…

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MOREHOUSE
El Cerrito, CA
Identity Pitch for an El Cerrito High School

The James Morehouse Community Project of El Cerrito High School is a valuable resource for urban youth to share their feelings in an open environment and talk about what challenges they are facing. We were asked to create a brand that evoked attributes of “openness, transformative, urban, safe harbour and secure”…

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LOGOS
Various
Archive of Logos

The MM archive of logos from the past. These identites represent the wide range of industries we work with. From Facebook to boutique jewelry designers, every industry, company and product offers a unique chance for us to tell a compelling story.