Concreteworks is a design firm specializing in the craft of concrete. We distilled the brand elements down to the 3 key elements that make-up concrete as a material; Earth + Water + Air. The fourth element is the abstract hand which symbolizes design and illustrates Concreteworks’ process and solution. Futhermore, we created an identity system that highlights Concreteworks’ unique practice of design, form and function. The challenge we were faced with was how to introduce a delicate balance between design elegance & the raw nature of concrete.

* Won Identity Design in Communication Arts Design Annual 2008