For the Terribly Clever brand we created a microsite that plays off of the concept we established for their identity. Due in large part to the small amount of content, we were able to take a simple relevant metaphor and make something visually engaging with it. Since their identity was based around the idea of a lightbulb, we decided that their site should be a flattened lightbulb box. This site has proven to be successful with its audience, and the company has since been purchased.



