MM works with Tahoe Mountain Resorts to bring consistency and discipline to its corporate communications. For their Northstar Lodge 2008 campaign we created a myriad of touchpoints that all shared a common thread: Tahoe has much to offer all year round, and that this property grants its owners perfect access to a potentially “new backyard”. This microsite and welcome book were the two main touchpoints of this campaign.  The site was incredibly successful with its intended audience, creating a huge influx of leads, and  having an average visiting time of over 8 minutes.