Andy’s photos symbolize america and travel in its purest form. He came to us to create his brand; his story of travel and documentation through photography.The challenge was to elevate his story’s rich elements but not overtone his photos. The idea of a journal appealed to us for many reasons. One was the broad nature of how this could be translated between print and online media. Our solution of immersing the viewer into a travel odyssey as if Andy was writing to you via his journals.