Reinventing America's Oldest VC Firm
Brand Strategy + Brand Systems + Identity + UX & UI Design
CRV came to MM to strategize & craft a new brand narrative that would resonate more with who they are. We did this by crafting a manifesto that communicated their ethos and brand essence. Our goal through this branding effort was to tell the story that CRV is behind all of their entrepreneurs and support them 100% along each unique journey. We did this by debossing the CRV logo into the very center of the website allowing the manifesto and entrepreneurs to flow in front of them. We took this further by implementing this execution throughout their collateral.
“We LOVE the new website!!!”