San Francisco's Oldest Cinema

Identity + Print

The Roxie Theatre is a local landmark and we were excited when they asked MM to help brand them. Over the years, they have utilized many logos and needed something that was in touch with its legacy, but aligned with their future goals. During our research phase, we had the pleasure of going through their archives unearthing many treasures while learning a great deal about the theatre. In honor of its iconic signage, we created a logotype based directly off its marquee. From there, we ideated on a poster campaign and designed a collateral system that played with the metaphor of film.