The Brand That Never Shipped
Brand Strategy + Brand Systems + Environments + Identity + Packaging + Print + Typography + UX & UI Design
THIS IS WORK MADE FOR HIRE BY SHYP THAT ULTIMATELY WAS NOT USED.
Shyp came to MM to craft a new brand narrative that elevated the company & service beyond a startup and established their presence in the market. We first started with a strategy phase that gave insight into how Shyp should be positioned and unveiled the brand essence. This provided us the intel we needed as a launching point to dive deep into how the Shyp brand should be visualized. What follows is just that. Its a project we are proud of and had a great deal of fun with. In the end, Shyp decided to pull the branding efforts in-house which halted our hand in the craft. We wish them the best of luck.