The Fruition of Simple

Identity + UX & UI Design

Lemon came to us to create a fresh brand for an otherwise banal task—dealing with receipts. We worked with Lemon to help with their Brand Strategy, Visual Identity, and provided some guidance on how this could be expressed in their app's Interface Design. The driver for all that we produced, originated from the brand essence of "The Fruition of Simple". The mark, the Logotype, the color scheme, and iconography all should convey a feeling of fresh simplicity. It was a pleasure to work with their team, and we congratulate them on their recent acquisition by LifeLock.

Wences Casares

CEO of Lemon

MM did a great job of bringing Lemon to life.