Your Address Book on Steroids

Brand Systems + UX & UI Design

Appsurdity (a Renren company) came to us to help Brand, UX, and design a Communication Platform meets Address Book meets Social Feed all in one. Oh, and we had 6 weeks to do it.

The app was targeted at young entrepreneurs who were avid social networkers. Our approach was design something that didn't adhere to the old stereotype of a "Schmuzer", but added a fresh, bold spin. The brandmark bow-tie was customizable within the app so users can choose patterns that matched their personality. We were responsible for the UX and UI of their app, marketing site, and created an ebook on Schmuzing 'written' by Mr. Schmuze (of course).

Matthew Murphy

Co-Founder & CEO of Appsurdity, Inc.

Our team struggled to create a clean and addictive user interface for our mobile app Schmuze, so we turned to the experts at MM. Peter and Tyler helped us take our idea and turn it into a work of art. MM impressed us with their design excellence, clear understanding of user-interface design and speed in getting to market.