Barbary Coast Watering Hole

Identity + Print

Both this fine drinking establishment and our office are located in the historic Jackson Square District of San Francisco. With this project, we were lucky enough to research our own neighborhood and the legacy of the Barbary Coast, with its underground banking tunnels and vestiges of brothels and shooting clubs. For Aventine the goal was to make it feel rooted to a place in history, as if the collateral was found in the basement and the signage from the side of a sunken ship. We designed a custom logotype, menu system, wooden tokens, signage and various pieces of collateral.