Nokia's UI design team came to us to create an analog invitation for their holiday party. The party was to be held in an old train warehouse which gave us the idea to focus conceptually on "transit" as a departure point. We also wanted to celebrate the transition of one year into a new year which furthered the concept of "transit". Seeing how this upscale party was to be held in an industrial environment, we chose to create tension by utilizing raw materials and printing processes that elevate the look and feel. This gave a nice "raw/deluxe" feeling to the overall package. The actual invitation was to mimic a unique train ticket and we painstakingly hand wrote the date on all 500 invitations.
Head of UI Design
“Raw/Deluxe at its finest!”