Sears Loft

Modular nostalgia


We were hired to design 2 large panels (20' x 35') to tell the narrative of the old Sear's Building on Telegraph in Oakland. Using abstracts from old advertisements from the 50's and period imagery cut into modular vignettes gives a great contrast of old and modernity. We worked together with architect Ian Read of MediumPlenty and master metal man Chris French of Chris French Metal on the construction and manufacturing of the panels.

Ian Read


Working with MM is like going in the ring with Rocky Balboa; you know greatness is about to occur.